Three things you might want to try in your ads.

After writing thousands of ads for people all over the world, and for just about every type of product and network marketing opportunity out there, I have come to notice a few things. Most notable is what works and what doesn't in putting together a really great ad that will create a desire in the reader to visit your site. After all, that's the goal. You don't want to sell something through the ad (which is what so many people try to do), but rather be a catalyst for them to visit your site open to the possibility of buying something.

How do you do that? What makes a great ad? Here's three things I've learned that are not what you'd find in your typical ad writing article. We all know that compelling headlines and subheadings work great. But, what really makes a great ad?

Think of the reader like a friend

A lot of what goes into writing an ad is personal. Your ad must have a personal 'feel'. What I've been doing recently is writing ads like they are emails to someone I know.

When you treat the reader of the email (ad) like you're talking to them only a feeling of trust is involved. The email is no longer an ad, but a personal conversation between two people. One is very excited about a product or opportunity and wants to show the other how they can also be excited about it. It's a 50/50 deal.

Leave out a lot of the specifics

One thing I see with ads is that people try to put in everything about their product into it and leave nothing for the person to think about. Or be intrigued about.

When someone can read about everything a product or opportunity has to offer they can make up their mind not to visit the website. You have just lost that prospect. However, if you leave out the specifics, be a little mysterious, set the reader up to want to find out more information, you've just created desire. This is your main goal with any ad.

End it with your name

Everything you do on the internet to advertise your website should have your name on it. A solo ad is no exception.

You are not just advertising a website, or business opportunity, you're advertising yourself. This is where you're going to either make or break your long term efforts for a long lasting online business.

Signing your own name, and not the person's on the affiliate site, is also showing that you are personally involved with the product and/or company. You know firsthand what goes into being successful with the company and have put your own money into it. You're no longer an electronic 'thing', but a real, live, breathing human.

One of the things that you want to keep in mind while writing an ad is that people have been so inundated by ads that they are immuned to them. When you use different techniques, to set yourself apart from the rest, you are providing the reader with a level of trust that they would not get with a 'traditional' ad.

Use these techniques in your next ad, or you can always hire someone to write your ad for you.