According to a research conducted, around 97% of the consumers and about 94% of the marketers are making use of emails and what is more, marketers are finding these users of emails a target for their marketing efforts to direct on. Studies reveal that these lovers of emails are the ones who spend more time online and are impulsive buyers. There are the ones who are wiling for convenience and believe in advocating and forwarding emails that they find are worth something.

It is true that for the past few years, the email click-through rates have been hovering around the 5% mark but then also this 5% is really steady and they are still valuable. It is also seen that the people who purchase items that are advertised in emails spend about 138% more time online as compared to people who don?t purchase items through emails. This year is going to witness more matured and sophisticated email strategies and as a marketer one needs to be aware of the changing consumer behavior and respond to it accordingly. Then only one would be able to maximize response rates and turn it into sales. What is more, they also need to put adequate analytics in place so that the data that are generated could be turned into valuable information.

If you really want to turn into an email marketer that actually proves productive, you would need two things. You would need a list of email address and you would need ezine or newsletter with quality content.