You need to remember that when it comes to email marketing, your opt in email list is not a static thing. In other words, as time passes, the names and addresses on your list become stale, non-functioning and useless. Even if the addresses remain current, after you try to promote your product or service to a particular individual many times with no response, the odds that you are going to win them over in the future ? even if they do not make the effort to remove their names from your list ? is beyond minimal. Therefore, it is important that you generate new subscribers daily.

The most effective way that you can generate new subscribers through an email marketing campaign is to offer them something of value immediately. If the consumer feels that he or she is getting something tangible and of value immediately they will be far more inclined to end up as subscribers. Beyond the promise of something down the road and in the future, consumers definitely respond to having something of interest and valuable given to them forthwith.

An email marketing campaign succeeds in the final analysis when there not only is connection with the consumer but when the consumer (in this age of immediate gratification) can actually see a tangible benefit at the start of his or her subscription or other type of business relationship with you. As silly as it may sound, give a fish a worm and the fish really will bite. Give the fish a hook and you will have an empty hook.