Many people say email marketing is dead. It's easy to agree with this idea.

Spam and the spam filters it has given rise to make it harder than ever to get your email delivered.

It's even hard to receive email we want. How many times have you been frustrated because a friend, co-worker, or relative was supposed to send you an email that never arrived? only to discover that email in your "junk mail" or "spam" folder?

Here?s the good news: the death of email marketing has been greatly exaggerated.

Even though deliverability rates are lower than ever, email marketing still works, and is still responsible for many millions of dollars worth of sales. It can work for you as well.

3 Keys to Successful Email Marketing

1. Keep a clean double opt-in email list. What this means: if someone signs up to receive email from you, you need to get them to confirm that they actually want to receive the email. Most email marketing providers, (like aweber and 1ShoppingCart) automatically require people to double opt-in to any email list. In some cases the "double opt-in" feature is optional? but I think it's the best way to manage your email list. Single opt-in (no confirmation required) may yield bigger subscriber numbers (it does), but that list will be less responsive to your offers.

2. Educate your customers...on how to white-list or authorize your emails to get through to their inbox. Usually this is just a case of having them put your email address into their address book; if they use a service like Spam Arrest they'll have to go to the actual website and authorize your email address. Teach them how to do that, either using text and illustrations or with screen capture video.

3. Boost response rates to your messages using copywriting and content. How do you do this? Make sure you send relevant and expected content to your list. Emailing your list frequently will get your emails through more readily and get you a lot fewer spam complaints. Why? Because if you send frequently people are going to do one of two things: they?re either going to read your email or unsubscribe. If you email them less frequently, you run the risk that they will forget who you are or even forget that they subscribed to your list? and that will generate spam complaints.

Use these keys to successful email marketing and watch your list numbers and response rates grow. Long live email marketing!

More Free Copywriting Tips At The Ray Edwards Copywriter Blog Ray Edwards is a sought-after Copywriter and Marketing Consultant. Get a your free copy tips, copywriting resources, and marketing advice at http://RayEdwards.com Copyright ? 2007 by Ray Edwards. All rights reserved. You may post this article on your website, or publish it in your newsletter, free of charge as long as you do so without altering its content in any way, and as long as you include the ?About the Author? information. Other conditions may apply.